Alex F. Osborn (1888-1966) was the co-founder of the now iconic BBDO Advertising Agency where he coined and developed a deliberate creative-thinking method known as “Brainstorming.” Osborn’s persona as a high-powered New York advertising executive often overshadows what might be his most laudable and courageous accomplishment—establishing the field of creativity education. His radical ideas and persistent effort led to the founding of the Creative Education Foundation and by extension, through his close collaboration with Dr. Sidney Parnes, to the establishment of the Creative Studies Program at Buffalo State. This website highlights Osborn’s many-faceted life and interests, a life marked by the pursuit of passion and a strong desire to better the world through creativity.